Instructional design services. See lesson 1 designed and built, free.
Instructional design services plan how people learn before anything is built: what each lesson must teach, in what order, and how you know it worked. Then we build it: script, screens, voice, quiz and a SCORM file.
Send us your slides, SOPs or handbook. In 7 days you get lesson 1 designed and built, plus a map of the whole course. Both free, both yours to keep.
89 five-star reviewsBuilding courses since 2019100+ clients
Thanks, . Pick a time to talk.
20 minutes. We agree the lesson goal and who it is for, and you send your files. 7 days later, we show you the lesson and the course map.
Calendar not loading? Open it in a new tab.
Thanks, . We have your details.
We will email you within 1 business day. Nothing to start from yet? A training needs analysis is the better first step.
What an instructional designer does with your course, in 5 steps
Design is the thinking before the building. It is why a course works, or does not.
Sets one goal per lesson
One thing people must be able to do after it. Not "understand the policy". "Lock the cash drawer before you leave the desk."
Puts the lessons in the right order
Simple first, hard last. Each lesson builds on the one before. Nothing is taught twice.
Cuts what people do not need
A long slide deck often becomes a few short lessons. People finish short lessons.
Writes the quiz with the lesson
Each question tests the lesson goal. A pass mark says who is ready and who needs another go.
Picks the right format
Watch and quiz, click and try, or a branching scenario. Only as much clicking as the topic needs.
A course we designed and built, 92 lessons long
A long course only works when every lesson has one job. Here is one lesson from a course of 92.
What is included in your free lesson 1
Three things, and all three are free.
Lesson 1, designed and built (worth 499 USD)
One lesson goal, a script from your material, screens in your colors, a voice and a scored quiz. Delivered as SCORM for your LMS.
The course map (worth 395 USD)
Every module and lesson in order, what each one teaches, where the quizzes go, and the build dates.
The planning call (worth 175 USD)
With Abdou, who designs the course. A second call to show you the lesson is free too.
What clients say about the design work
“He addressed all my requirements and provided a comprehensive course outline before starting. The course had fantastic quality graphics and editing.”
Ethan, United States
“Abdou truly delivered an outstanding video course production that exceeded my expectations! His keen attention to detail and professionalism made the process smooth, enjoyable, and quick.”
Valentin, Trackerbot
89 five-star reviews since 2019. Read them all.
Who builds your course

Abdou Haji, founder and lead instructional designer.
Building courses since 2019: 100+ courses and 2,000+ lesson videos, in English, French, Spanish and Arabic. You work with him from the plan to the last lesson.
Questions about instructional design services
How long does the design take?
Lesson 1 and the course map take 7 days from the day we get your files. A full 30-minute course takes about 6 to 8 weeks from plan to launch.
What does it cost after the free lesson?
Most company courses cost 2,000 to 10,000 USD. Watch-and-quiz lessons cost about 60 to 100 USD per finished minute, click-and-try 100 to 180, branching scenarios 180 to 300. The cost calculator gives your range.
Do we need our own expert?
It helps. One person who knows the topic answers our questions and checks the facts. We write everything else.
Should we hire an instructional designer instead?
If you build training all year, maybe. For 1 to 5 courses a year, outsourcing usually costs less. Run your own numbers in hire or outsource.
How many revisions do we get?
On lesson 1, revisions until it is right. For the full course, we agree the review rounds in the plan.
Who owns the course?
You keep lesson 1 and the course map either way. We build to the rules you give us; your team signs off compliance.
Plan it yourself first, or compare your options
- What custom compliance training costs in 2026
- Custom compliance training vendors compared
- Curriculum development, free course map
- Course creation services
- Hire an instructional designer or outsource?
- Training needs analysis tool
- New hire training program builder
- Free course outline from your SOP
- Blended learning designer
- eLearning storyboard template
- Training program template
- Job aid templates
Have the material but not the design?
Send it. Lesson 1 comes back designed and built in 7 days, free.
Get lesson 1 designed free